You Need To Do More Than "Use Them"

Twenty-first century health and wellness professionals agree that muscle really matters. Muscle has been said to be the window to the rest of your body, your primary biomarker, and the engine of your personal health. Irwin Rosenburg, M.D. says that it’s responsible much more than people know for the vitality of their whole “physiological apparatus.” However, from age 20-50, the average person loses ½ pound of muscle per year! This amounts to 15 pounds of muscle loss by age 50. Read More

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Afterburn: All That or All Hype?

Weight loss ambition is one of the greatest personal drivers of exercise motivation. Therefore, this hot-button is the target of many a fitness marketer. This in and of itself is, in my opinion, is not at all wrong. Inspiration if one of the fundamental tasks of a fitness brand. We have to give people compelling reasons to take new actions to better their health and fitness. However, there persists in fitness marketing some recycled promises and explanations that are at the very least overblown if not intentionally inflated. Read More

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The Best Whole-Food Pumpkin Recipes for Fall

One of the best things about Fall is all of the delicious pumpkin recipes we can enjoy. Pumpkin pies, cakes, and breads abound during this season, but we wanted to give you some of the best healthy, whole-food pumpkin recipes you can try this year! Let's fuel our bodies with real foods, and feel our best while still enjoying that great pumpkin flavor! Read More

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